« An undergarment shall not fit you, but be part of you »
Born on January 12th, 1962 in Auxerre, fashion prodigy Mike Sweetman started as a model in Paris in 1980. After a few years modeling for grand couturiers, Mike found out he had a passion for male underwear. Creating undergarments with innovative shapes and material for men became the self-taught man's only dream, which he soon realised with first designs made of cashmere, silk,lace or even very new material like Modal (natural fibre), Meryl, Tactel and Lycra.
New tendencies for transparency and flowing material have long been part of his collections. Mike Sweetman opened his first atelier in Paris in 1982 and was soon recognized as "the underwear designer". Determined and in touch with his customers, Mike now fashions a sportswear line which has already been a great success.
Always wanting to widen on new projects, he opens in collaboration with Laurent Bellaiche a shop located 17, bd Raspail in Paris 75007 and welcomes you from Monday to Saturday, from 10:30am to 7pm.
So have life suit you and
Sweetmanize yourself !
DO NOT MISS THE STEPHANE BERN's TV SHOW WITH MIKE SWEETMAN ON CANAL+...